Manage enquiries, conversations, quotes, bookings and invoices in one place. Zapla Follow-Through is A$399/month + GST, with unlimited users and unlimited stored contacts, subject to fair use.
One flat software subscription. Required setup agreed before you commit.
Why choose Zapla?
Unlimited users. Unlimited stored contacts.
Add reception, sales and the owner, and keep your customer history without moving to a higher contact band. Sending usage is separate.
More everyday customer tools included.
Booking, quotes, invoicing, review management and business phone access sit alongside your CRM. Phone numbers, communications usage and payment-provider fees are extra.
Your first setup, configured with you.
We import your agreed customer data, connect your tools, configure your first workflows, and test them with your team.
Customer record
Mia Thompson
Enquiry
Website form
Quote
Sent by email
Owner
Ben Walker
Conversation
Automated quote follow-up
Hi Mia, did you have any questions about the quote?
Mia replied
Can we book a time to discuss it?
Your team sees the reply with the enquiry and quote history.
The comparison
Compare what’s included.
Zapla Follow-Through vs ActiveCampaign Email Plus + Pipelines + WhatsApp. Compare the tools included in each package and where another add-on or app is needed.
ActiveCampaign Email Plus + Pipelines + WhatsApp compared with Zapla Follow-Through.
Features
Follow-Through
ActiveCampaignEmail Plus + Pipelines + WhatsApp
Unlimited users
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowancePaid users
Unlimited contacts
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceContact bands
Unlimited WhatsApp contacts
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceContact bands
Connected WhatsApp numbers
ZaplaIncluded8
ActiveCampaignIncluded5
Automation workflows
ZaplaIncludedUnlimited
ActiveCampaignIncludedUnlimited
Unlimited pipelines
ZaplaIncluded
ActiveCampaignIncluded
Shared email inbox
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceVia integration
Two-way SMS
ZaplaIncludedIncluded¹
ActiveCampaignNot included in the compared package or stated allowancePaid add-on
Missed-call text-back
ZaplaIncludedIncluded¹
ActiveCampaignNot included in the compared package or stated allowanceVia integration
Review management
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceVia integration
Forms
ZaplaIncluded
ActiveCampaignIncluded
Online booking
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceVia integration
Quotes & proposals
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceVia integration
Websites & funnels
ZaplaIncluded
ActiveCampaignLanding pages only
Built-in business phone
ZaplaIncludedIncluded¹
ActiveCampaignNot included in the compared package or stated allowanceVia integration
Invoicing
ZaplaIncluded
ActiveCampaignNot included in the compared package or stated allowanceVia integration
AI call answering
ZaplaOptional paid service
ActiveCampaignNot included in the compared package or stated allowanceExternal service
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
ActiveCampaign includes email and WhatsApp campaigns in the configuration priced here. Zapla campaigns require Growth. SMS is a separate ActiveCampaign add-on.
Both include unlimited automation workflows. Available actions, sending allowances and usage differ. Zapla’s Guided Launch covers a finite initial setup.
Pipelines and the WhatsApp subscription are included in the ActiveCampaign prices shown. Messaging usage is extra. SMS is a separate add-on.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Unlimited users
ActiveCampaign: Plus includes one user. Additional users are paid and priced according to the overall package. The calculator adds checked WhatsApp subscription fees to the observed Plus + Pipelines package totals; no per-user price is extrapolated.
Zapla: Add users without increasing your software subscription.
Unlimited contacts
ActiveCampaign: Select a contact allowance. For accounts created on or after 3 November 2025, contacts count regardless of list status, including unsubscribed and bounced. Older accounts follow different counting rules; archived contacts have separate rules. This is not unlimited contact storage.
Zapla: Unlimited stored contacts, subject to fair use. Sending usage is separate.
Unlimited WhatsApp contacts
ActiveCampaign: WhatsApp has its own purchased contact allowance, separate from the email contact allowance. The calculator includes WhatsApp for the selected contact count, with a minimum 5,000-contact WhatsApp band. Audiences may overlap; these are not necessarily different people.
Zapla: No separate WhatsApp contact-band fee. Messaging usage is extra.
Connected WhatsApp numbers
ActiveCampaign: The Plus WhatsApp add-on shown includes five connected business numbers. A line means a connected WhatsApp business number, not a staff seat. Additional lines are available separately and are not added to this price.
Zapla: Connect up to eight WhatsApp business numbers. Messaging usage is extra; initial configuration is scoped separately.
Automation workflows
ActiveCampaign: Unlimited workflow count. Plus includes multi-step marketing automation with unlimited automation actions; available triggers and actions vary by tier and add-on. Pipelines supplies deal triggers and actions. Automated individual 1:1 sales email requires Sales Engagement instead. Sending limits are separate.
Zapla: Unlimited workflow count. Executions, message usage and done-for-you configuration are separate.
Unlimited pipelines
ActiveCampaign: ActiveCampaign documents unlimited pipelines in its CRM. Pipelines is the paid CRM add-on already included in the configuration compared here. It is not charged again.
Zapla: Unlimited pipelines on both plans; this does not promise unlimited deal records or processing.
Shared email inbox
ActiveCampaign: A connected service such as Helpwise provides a shared email inbox with ActiveCampaign contact and deal context. Personal email sync, the SMS inbox and the included WhatsApp inbox are different capabilities. Provider terms and fees vary.
Zapla: Shared inbox included. Channels are connected during the agreed setup.
Two-way SMS
ActiveCampaign: The native paid SMS add-on supports an inbox, two-way messages, automated sending and reply triggers, including Australian SMS. Alternatively, connected providers such as JustCall can supply SMS. No add-on price or duplicate provider subscription is assumed in the calculator.
Zapla: Two-way SMS included. Numbers and message usage are separate. Bulk campaigns require Growth.
Missed-call text-back
ActiveCampaign: JustCall documents automatic SMS triggered by a missed call through its ActiveCampaign integration. Requires a suitable connected provider, configuration and usage. It is not an included Plus + Pipelines phone service.
Zapla: Automatically send a text when your business misses a call.
Review management
ActiveCampaign: Review services such as NiceJob connect through Zapier. ActiveCampaign campaigns can also request a review; a review-request email alone is not a full review-management service. Provider scope and charges vary.
Zapla: Review management tools are included in Follow-Through.
Forms
ActiveCampaign: Plus includes form tools. This does not assume every survey or feedback product is included.
Zapla: Forms and surveys included on both plans.
Online booking
ActiveCampaign: ActiveCampaign documents connecting Calendly and using booking events in automations. A separate scheduling account is required; existing tools may avoid another subscription.
Zapla: Calendar and online booking tools included. Calendars are connected during launch.
Quotes & proposals
ActiveCampaign: ActiveCampaign lists Qwilr for connected proposals and sales documents. Provider plans, integration requirements and charges must be checked; the calculator does not add a hypothetical subscription.
Zapla: Quote and proposal tools included; payment-provider charges are separate.
Websites & funnels
ActiveCampaign: Plus includes a native landing-page builder with no page-count limit. External website tools such as WordPress, Squarespace, Wix and Webflow can connect. This credits landing pages without claiming an identical full website or funnel builder.
Zapla: Self-service website and funnel builders included. Done-for-you builds are separately scoped and priced.
Built-in business phone
ActiveCampaign: JustCall provides connected calling, recordings, voicemail and SMS with contact logging. The provider service and usage are separate from Plus + Pipelines.
Zapla: Phone access included; phone numbers and voice usage are separate.
Invoicing
ActiveCampaign: ActiveCampaign lists Qwilr for connected proposal and invoice workflows. This is a connected service, not a native Plus + Pipelines invoicing subscription. No duplicate document-provider fee is added.
Zapla: Create and send invoices from your CRM.
Database reactivation
ActiveCampaign: Plus email campaigns and automations support re-engaging contacts. Consent, segmentation and sending limits apply. WhatsApp is included in the priced configuration; SMS is separate.
Zapla: Campaign and reactivation tools are in Growth, not Follow-Through. Sending usage and managed services are separate.
Email campaigns
ActiveCampaign: Email campaigns are already included in Plus. The monthly included marketing-send allowance is 10 times the selected contact band; overages and restrictions are separate.
Zapla: Included in Growth, not Follow-Through. Sending usage is separate.
Bulk SMS campaigns
ActiveCampaign: SMS campaign capabilities require the separate SMS add-on. No SMS subscription or usage is added to the calculator.
Zapla: Included in Growth; channel setup and sending usage are separate.
WhatsApp campaigns
ActiveCampaign: WhatsApp broadcast and automation capabilities are included in the WhatsApp add-on already counted in this configuration. Chargeable template messaging uses separate credits.
Zapla: Included in Growth. Follow-Through WhatsApp messaging is not bulk campaign access. Sending usage is extra.
Social scheduling
ActiveCampaign: A separate social publishing tool is required. ActiveCampaign documents connected tools such as SOCi; connecting a tool does not include its subscription or establish identical publishing capabilities.
Zapla: Included in Growth; supported channels must be connected.
Campaign attribution & conversion tracking
ActiveCampaign: ActiveCampaign lists attribution and conversion tracking in Pro and Enterprise. Plus includes campaign reporting and site/link tracking; those are distinct from its advanced attribution offering.
Zapla: Campaign attribution and conversion tracking are included in Growth.
AI call answering
ActiveCampaign: AI call answering is not listed as a native Plus + Pipelines inclusion. Separate connected calling providers offer additional AI services; availability, Australian deployment, compatibility and charges must be confirmed. ActiveCampaign marketing AI is not an AI receptionist.
Zapla: Zapla AI Receptionist is an optional paid service, separate from both software plans. Setup and usage terms are confirmed before activation; no voice allowance is assumed.
Grow your team and customer list. Keep the same Zapla subscription.
ActiveCampaign prices below include Email Plus, Pipelines and WhatsApp. The total changes with contacts, users and billing choice. Zapla Follow-Through includes unlimited users and stored contacts, subject to fair use, for A$399/month + GST. Features and setup differ.
1 person100 people
1,00050,000
Zapla Follow-Through
5 people. Unlimited users included.
A$399/month + GST
Unlimited users and WhatsApp contacts. 8 connected WhatsApp numbers.
12-month subscription comparison. Setup and usage excluded; feature bundles differ.
Cost
Zapla Follow-Through
ActiveCampaign Email Plus + Pipelines + WhatsApp
12-month subscription
A$4,788
A$7,572
Subscription only. Zapla excludes GST; ActiveCampaign is before applicable taxes. Required Zapla Guided Launch from A$1,997 + GST is additional. Messaging usage and optional services are extra. ActiveCampaign total uses twelve monthly payments.
Drag the sliders or type your own numbers. These controls are comparison tools, not product capacity limits. Contact allowances and team sizes outside the checked pricing components require a current ActiveCampaign quote. WhatsApp has a minimum 5,000-contact allowance.
ActiveCampaign Plus includes a monthly marketing email allowance of ten times the purchased contact band. The price includes Pipelines and the WhatsApp subscription for the same contact count, with a minimum 5,000 WhatsApp contacts and five connected numbers. Messaging usage, SMS and connected apps are separate. Zapla email and bulk WhatsApp campaigns require Growth.
Need automated 1:1 sales email? At 5,000 email and WhatsApp contacts and five users, Plus + Sales Engagement + WhatsApp calculates to A$805/month, or A$7,231 paid annually (A$602.58/month equivalent), before applicable taxes. This adds the checked WhatsApp fee to the previously checked Sales Engagement package. Sales Engagement replaces Pipelines; it is not added on top. This is a fixed example, not every slider selection.
Calculated from AUD Plus + Pipelines package quotes and separate WhatsApp subscription fees checked in the live purchase configurator on 18 October 2026. Five WhatsApp numbers included; no prepaid messaging credits, SMS, extra sends or reporting selected. ActiveCampaign amounts are before applicable taxes; Zapla excludes GST. Other packages and allowances require a current quote.
Plus + Pipelines provides the CRM and deal automation used in this comparison. Pro offers additional marketing capabilities. Sales Engagement is the alternative CRM package for automated 1:1 sales email and includes Pipelines. Plus includes email campaigns, marketing automation, forms and landing pages. Pipelines adds deals and pipeline automation. The priced WhatsApp add-on includes the chosen contact band and five connected numbers, with no prepaid messaging credits selected. SMS, message usage and connected apps are separate.
Starter is cheaper for basic email marketing, but limits automations to five actions and does not support the CRM add-on used here.
Zapla Follow-Through: CRM, shared inbox, pipelines, forms, booking, quotes, invoices, self-service website/funnel builders, review management, phone access and WhatsApp messaging with eight connected numbers and no separate WhatsApp contact-band fee. Sending usage is separate; marketing campaigns require Growth.
At 1,000 email contacts and one user, Plus + Pipelines is A$1,596/year and the minimum 5,000-contact WhatsApp subscription adds A$1,135/year: A$2,731 paid annually in total. Monthly billing totals A$163 + A$172 = A$335. Messaging usage extra.
Guided Launch turns the software into an agreed setup for your business. It is required and priced separately from the subscription.
Agree the process. Choose the enquiries, quotes and bookings to follow up and agree what to move or connect.
Build and connect. Import up to 5,000 clean contacts and configure up to two pipelines, three forms, two calendars and three agreed follow-through automations.
Test and train. Test the agreed setup, run one training session and take the first version live. These are initial setup quantities, not software capacity limits.
Zapla communications usage, phone numbers and payment-provider fees are extra. ActiveCampaign includes the stated email allowance; optional channels, additional usage and connected services have separate charges.
Which fits the way you work?
Zapla
Everyday customer work across your team
Capture enquiries and manage conversations, quotes, bookings and reviews with reception, sales and the owner working from the same history.
A strong fit when you want unlimited users, connected customer tools and help configuring the first setup.
ActiveCampaign
Email marketing and customer journeys
A strong fit when campaigns and marketing automation are your priority, particularly when your existing booking, phone and other business tools already work well together.
A few practical questions.
Why does ActiveCampaign’s price change?
Your quote depends on the product, contact allowance, users, billing choice and selected add-ons. Email plans include a monthly sending allowance. SMS and WhatsApp use separate credits.
Why compare Plus with Pipelines?
Plus is the lowest current email tier supporting the CRM add-on used here. Pipelines adds deals and pipeline automation. Pro is available for more advanced marketing capabilities. Automated individual 1:1 sales emails require Sales Engagement instead of Pipelines; that different configuration is not silently included in these prices.
Which Zapla plan includes marketing campaigns?
Growth includes email campaigns, database reactivation, bulk SMS and WhatsApp campaigns, and social scheduling for A$699/month + GST total.
Does ActiveCampaign charge for unsubscribed contacts?
For accounts created on or after 3 November 2025, its documentation says all contacts count towards the contact limit regardless of list status. Older accounts follow different counting rules; archiving has separate conditions. Check which rules apply to your existing account.
What happens if I’m moving from ActiveCampaign?
We agree which tools to keep, connections to check and data to move before you commit. Follow-Through Guided Launch includes up to 5,000 clean contacts and the agreed initial setup quantities. We assess your existing automations, history and integrations, then agree the migration scope and price before work starts.
Is AI Receptionist included?
No. AI Receptionist is an optional paid service. Phone numbers, communication usage and payment-provider fees are also separate. The calculator compares named subscriptions; the subscription totals exclude setup, and required Follow-Through Guided Launch is disclosed separately.
Comparison details & sources
Checked 18 Oct 2026. Based on official vendor documentation and Zapla’s current offer.
ActiveCampaign Email Plus + Pipelines + WhatsApp versus Zapla Follow-Through. AUD prices compose 250 previously checked Plus + Pipelines package quotes with separately checked WhatsApp contact-band fees from 18 October 2026; combined totals were spot-checked. Email and WhatsApp use the selected contact allowance, with a minimum 5,000 WhatsApp contacts and five connected numbers. Annual prices require upfront payment and a one-year commitment. Monthly billing has no annual commitment. Pipelines and the WhatsApp subscription are already included in the prices; SMS, message credits, extra reporting and connected tools are not added. Sales Engagement replaces Pipelines when selected, rather than stacking both CRM packages. Zapla includes eight connected WhatsApp numbers and no separate WhatsApp contact-band fee; usage is extra and bulk campaigns require Growth. Required Zapla Guided Launch is disclosed separately. Unchecked team/contact configurations require a current quote. ActiveCampaign amounts are before applicable taxes; Zapla excludes GST.
Customer record