Customer follow-up
You lead.
Zapla follows through.
Automate the next check-in by SMS or email, from first enquiry to repeat business. Your messages, your timing, your team in control.
A useful first response. A clear way for the customer to take the next step.
Project consultation
Tuesday 10:30 am
After the customer books
A clear booking.
A timely reminder.
Emma chooses and makes the booking. Your configured messages keep the details close, from confirmation to the reminder before the visit.
Agree the wording and timing around the appointments your business offers.
Explore booking toolsWhen a quote goes out
Keep the decision
in the conversation.
You’ve put the thinking into the proposal. A relevant check-in gives your customer a way to ask the question that comes next.
A sent quote can start a timed SMS or email check-in. You choose the wording and timing; your team handles questions about scope, price and the next step.
Explore Quote Follow-UpBrand & website proposal
Brand identity Website launch
Hi Emma, any questions about the brand identity or website stage in quote Q-1042? Reply here and Alex can help.
Could we start with the brand identity?
Later, when you choose to reconnect
Make the next check-in
worth replying to.
Bring past conversations into a relevant follow-up. Your business chooses who to contact, when to reach out and what the message should say.
Emma Wilson
- Known interest
- Brand identity & website
- Earlier conversation
- Asked about starting with brand identity.
A later check-in is a separate workflow. Service dates, renewals and past-customer outreach each need their own agreed audience and timing.

You still lead.
Automate the check-in.
Keep the judgment.
Timing and messages can be configured. A change of scope, a sensitive question or the decision to move ahead belongs with your team.
The original conversation stays available alongside the customer record. People can read the question, respond and record what should happen next.
Explore the shared InboxYour process. A considered setup.
Follow-through
that fits your business.
Start with the gap that costs you the most attention. We map the first process with you, then configure and test the agreed steps before activation.
- The starting point
- Who enters, the event and the customer information needed.
- The follow-up
- Your wording, sender, channels and timing.
- The team’s part
- Reply and exit rules, human decisions and what gets checked.
Guided Launch is required for new standard plans and priced separately. Connected messaging and usage charges may apply.
A few practical questions.
Which channels can we use?
Configure follow-up by SMS or email, with the relevant sending accounts connected. We agree the channels and message content around your process. Messaging and other usage charges may apply.
Will messages stop when someone replies?
We agree, configure and test reply and exit handling for your workflow before activation. Your team can read and answer the conversation in Inbox.
Can we keep our current tools?
We check whether a supported connection can provide the event and customer information your process needs. The setup is agreed after that compatibility check.
Do we have to build it ourselves?
We map and configure the agreed initial workflows with you through Guided Launch. Guided Launch is required for new standard plans and priced separately from the subscription. The scope and applicable costs are confirmed before you start.
You lead. Zapla follows through.
What should happen
after your next enquiry?
Bring the follow-up you want to improve. We’ll map the starting point, the messages and where your team comes in.
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