Old enquiries
They asked.Timing got in the way.
The interest was real. The conversation simply never made it to the next step.
Daniel Brooks
Enquiry
Priya Sharma
Quote sent
Tom Bennett
Past customer
Sarah Mitchell
Quote sent · A$4,800
167 days quiet
Reopen
Hi Sarah, we sent you a quote earlier this year. If you’re still considering it, I can send an updated version.
Yes please. Send it through.
10:27 AM
Reopened
Sarah is back
Reopen
They went quiet.That doesn't meanthey're gone.
Reopen brings old enquiries, stale quotes and past customers back into conversation automatically, then stops the moment someone replies.
Where opportunities go quiet
Some opportunities never really ended.They just stopped moving.
Stale quotes
They didn't say no.They stopped replying.
An older quote can still be an opportunity. It just needs a reason to come back into view.
Past customers
They already know you.
Nobody invited them back.
The relationship already exists. Reopen gives the next conversation somewhere to start.
Not another database blast
Don't wake everyone up.Wake the right ones.
Reopen starts with selection, not sending. Exclude active opportunities, recent contacts, unsubscribed people and anyone who already replied. Only the dormant records you choose move forward.
Audience rulesControlled batchesStop on replyHuman handoff
Old enquiry
Eligible
Active quote
Excluded
Past customer
Eligible
Recent contact
Excluded
Old quote
Eligible
Unsubscribed
Excluded
Dormant lead
Eligible
Active job
Excluded
Past customer
Eligible
Already replied
Excluded
Old enquiry
Eligible
Recent lead
Excluded
6 records selected for this audience
EligibleExcluded
Context stays attached
A reply doesn't become a brand-new lead.It reopens the same customer story.
The enquiry, quote, notes and messages stay with the same customer record, so your team picks up where the conversation left off.
History that stays attached
12 FEB
Enquiry received
Asked about pricing and timing.
14 FEB
Quote sent
A$4,800 proposal sent.
28 FEB
Conversation went quiet
No reply after the quote.
08 AUG
Added to Reopen
Selected for a new conversation.
Sarah Mitchell
Existing customer record · 5 months quiet
Reopen
Hi Sarah, we sent you a quote earlier this year. If it’s still relevant, I can send an updated version.
Sarah replied
Yes please. Send me the updated quote.
Outreach stoppedConversation reopenedRouted to your team
Same record. Same history. Your team picks up with the full context.
Two ways to use Reopen
Use Reopen yourself.Or let us run the first campaign.
Growth
Run Reopen whenever opportunities go quiet.
Choose the audience, launch targeted reactivation and keep Reopen ready for the next batch.
A$699/mo + GST
Guided Launch from A$2,997 + GST
Ghost to Gold
Want us to run the Reopen campaign for you?
We build and launch the campaign for you. Managed adds monitoring and handoff when someone replies.
Sprint
From A$997
+ GST
Managed
From A$1,497
+ GST
FAQ
Questions before you reopen old conversations.
What is Reopen?
Reopen is Zapla's lead and customer reactivation workflow. It helps you choose dormant enquiries, older quotes and past customers worth revisiting, start a new conversation, and stop outreach when someone replies.
How is Reopen different from Follow-Up?
Follow-Up keeps active opportunities moving while they are still live. Reopen goes back to opportunities that have already gone quiet and gives them a fresh reason to re-engage.
Does Reopen message my whole database?
No. You choose who is eligible. Active opportunities, recent contacts, unsubscribed people, anyone who already replied and any segment you do not want to contact can stay excluded.
What happens when someone replies?
Outreach stops automatically when someone replies, and the conversation can route back to your team with the previous customer history still attached.
Which Zapla plan includes Reopen?
Reopen is included in Growth. Growth is currently A$699 per month plus GST, with Guided Launch from A$2,997 plus GST.
What is Ghost to Gold?
Ghost to Gold is the done for you Reopen service. Sprint starts from A$997 plus GST and covers campaign build and launch. Managed starts from A$1,497 plus GST and adds monitoring plus handoff when someone responds.
Before you buy another lead
Look at the conversations you already paid to start.
Reopen the ones that still have somewhere to go.