+24
Customer Marketing
Turn the customers you already know into your next campaign.
Use the data already in Zapla to choose who to contact, time the outreach, and create more business from your existing customer base.
Customers
Daniel Brooks
No contact · 90d
Priya Sharma
High spend
Mia Thompson
Service dueVIP
James Carter
VIP
Chloe Martin
Service due
Smart Lists
+8
+12
+36
Automated outreach
Smart List audience
+24
Service due
Send SMS
Wait 2 days
Email if no reply
SMS
Email
Voicemail
Social DMs
AI calls
The next opportunity might already be in your database.
You have already built the relationship. Use what you know about your customers to reach out when you have something relevant to offer.
A reason to reach out.
The right people to hear it.
Tag customers by their interests, purchases or service history. Use those tags and other customer details to build Smart Lists, so each message reaches the people it matters to.
Relevance starts before you press send.
Mia Thompson
Past customer · service history in Zapla
Last service6 months ago
Next serviceDue next week
Smart ListService due
A service reminder belongs here. An unrelated offer does not.
A service is due.
Customers approaching their next service
A timely reminder with a way to book
A relevant update.
Customers affected by a rate or product change
A relevant update with a clear next step
A new offer.
Customers whose history matches the new offer
An introduction worth paying attention to
Turn relevant outreach
into more business.
Reach customers through SMS, email, voicemail, social DMs or AI calls. Give them a clear way to reply, enquire or book.
From service reminder
to next appointment.
An automation handles the outreach. The customer can reply or book, and the next step stays attached to their record.
Your team sees the conversation.
The customer gets a clear next step.
Service reminder · SMS
Hi Mia, your next service is due. You can choose a time that suits you here.
Choose a service time
Mia Thompson
Next service booked
Reminder, response and appointment.
Connected to the same customer.
Every reply stays connected
to the customer.
See the campaign message alongside the customer’s history, so your team can continue the conversation and take the next step in Zapla.
See what happened
after the send.
Bring the audience, outreach and booking destination together. See which customers responded and which bookings are linked to the campaign.
See what the outreach led to.
Campaigns
Service reminder
- Audience
- Service due
- Outreach
- SMS reminder
- Destination
- Service booking
Mia Thompson
Sent
Service reminder sent
Responded
Customer replied to the outreach
Booked
Next service appointment booked
Booking linked to Service reminder
A familiar business. A relevant message. The right moment.
They already know your business.
Give them a useful reason to come back.
98%
SMS open rate
90%
Read within 3 minutes
10×
More likely to leave a review
HomeFinder: SMS vs email
A service is due.
A relevant update.
A new offer.
Automated SMS
Hi Mia, your next service is due. Would you like to book this week?
Yes, Thursday works.
The practical stuff.
It is the proactive side of Zapla. Use the customer information already in your CRM to decide who should hear from you, when the timing makes sense, what should happen next, and what the campaign produced.
Yes. Tags, fields, filters, Smart Lists and subscription lists can be used to define the customer group you want to reach.
Yes. Automations can use timing, triggers and customer conditions to run multi-step outreach by SMS or email.
See the audience and customer activity connected to each campaign, including responses and linked bookings.
Yes. Forms, landing pages, funnels and calendars can be attached to the campaign so the next action stays connected.
No. Reopen is specifically for dormant enquiries and stale opportunities. Customer Marketing is broader proactive marketing to relevant groups in your customer base.
Zapla Growth
Put your customer data to work.
Customer Marketing is part of Zapla Growth.