Pricing - Zapla | AI-Powered CRM Platform
Simple, Transparent Pricing

One Platform. Unlimited Power.
No Per-Seat Traps.

Everything to run your business. One login. One bill.

14 Day Free Trial
No Credit Card Required
Cancel Anytime

Unlimited Users. Always.

Team of 3 or 30, same price. No per-seat tax on growth.

AI That Works for You, Not Your Budget.

Voice, Chat, Content, Reviews & Funnel AI. Pay as you go - no credits, no gatekeeping.

SMS Included, Not Invoiced.

Every plan includes messaging credits. Simple overage. No add-on needed.

One Platform, Not 10 Subscriptions.

CRM, email, SMS, funnels, invoicing, social, reviews, calendar, website, automation.

Built for AU & SG Businesses.

ACMA-compliant messaging, local SMS routing, AUD/SGD pricing.

Start Here
Free Trial
$0
14 days, no credit card

Everything you need to test drive the platform with real data.

Start Free Trial
  • 1 user
  • 100 contacts
  • 100 emails + 100 SMS
  • Unlimited pipelines
  • 3 workflows
  • All core CRM features
For Starters
Launch
/mo

Run your business on one platform. Unlimited users included.

Get Started
  • Unlimited users
  • 2,500 contacts
  • 5,000 emails + 500 SMS/mo
  • Unlimited pipelines & workflows
  • Website builder & hosting
  • Social media planner
  • Reviews & reputation
  • AI Suite - pay as you go
First 100 customers - 24-month price lock
For Power Users
Scale
/mo

Full API, multi-location, and white-glove support for serious operators.

Get Started
  • Everything in Growth, plus:
  • 100,000 contacts
  • 100,000 emails + 25,000 SMS/mo
  • 3 business locations
  • Priority support (<1min response)
  • Full API (200K requests/day)
  • AI Suite - 50% off all AI
First 100 customers - 24-month price lock

Switching CRMs? We'll Make It Easy.

Show us your current CRM bill and get 3 months free on any annual plan. No questions asked. No lock-in contracts.

Claim Your 3 Months Free

SMS Top-Up Packs

Need more SMS? Grab a pack anytime. Credits never expire. Every plan includes SMS - packs are for when you need extra.

500
SMS Credits
A$29
A$0.058/SMS
1,000
SMS Credits
A$49
A$0.049/SMS
2,500
SMS Credits
A$99
A$0.040/SMS
Best Value
5,000
SMS Credits
A$189
A$0.038/SMS

SMS Overage Rates (beyond your plan's included SMS)

Launch
A$0.08
per SMS
Growth
A$0.07
per SMS
Scale
A$0.06
per SMS

AI Suite - Pay Only for What You Use

Voice, Chat, Content, Reviews, and Funnel AI built into every plan. No monthly AI fee. No credits to buy. Just use it - bigger discounts on higher plans.

Voice AI
Conversation AI
Content AI
Reviews AI
Funnel AI
AI Feature Launch Growth Scale
Voice AI$0.39/min$0.29/min 25% off$0.20/min 50% off
Conversation AI$0.06/msg$0.045/msg 25% off$0.03/msg 50% off
Reviews AI$0.24/review$0.18/review 25% off$0.12/review 50% off
Content AI (Words)$0.027/1K words$0.020/1K words 25% off$0.014/1K words 50% off
Content AI (Images)$0.18/image$0.135/image 25% off$0.09/image 50% off
Funnel AI$2.99/funnel$2.24/funnel 25% off$1.50/funnel 50% off

Compare All Features

See exactly what's included in every plan.

Free Trial Launch Growth Scale
Platform
Users1UnlimitedUnlimitedUnlimited
Contacts1002,50015,000100,000
AI agents1UnlimitedUnlimitedUnlimited
PipelinesUnlimitedUnlimitedUnlimitedUnlimited
Workflows3UnlimitedUnlimitedUnlimited
Business locations1113
Messaging
Emails/mo1005,00025,000100,000
SMS/mo1005005,00025,000
SMS top-up packs-
WhatsApp-Coming SoonComing SoonComing Soon
Phone dialer-PAYGPAYGPAYG
Features
CRM & pipeline
Email marketing campaigns
Funnel builder + A/B testing
Website builder & hosting
Social media planner
Reviews & reputation
Invoicing & payments
Calendar & bookings
Workflow automation3 workflowsUnlimitedUnlimitedUnlimited
Advanced reporting--
Templates
Email templates
Funnel & website templates
Workflow templates
Invoice & estimate templates
Document & contract templates
AI Suite (PAYG)
Voice AI-$0.39/min$0.29/min 25% off$0.20/min 50% off
Conversation AI-$0.06/msg$0.045/msg 25% off$0.03/msg 50% off
Content AI (Words)-$0.027/1K words$0.020/1K words 25% off$0.014/1K words 50% off
Content AI (Images)-$0.18/image$0.135/image 25% off$0.09/image 50% off
Reviews AI-$0.24/review$0.18/review 25% off$0.12/review 50% off
Funnel AI-$2.99/funnel$2.24/funnel 25% off$1.50/funnel 50% off
Integrations & API
1,000+ integrations
API access
200K API requests/day--
Support
Knowledge Vault
Email support-
24/7 live chat--
Priority support (<1min)---
Unlimited video call support---
Onboarding
1-on-1 technical call (1hr)Add-onAdd-onFree (annual)Free (annual)
1-on-1 training call (1hr)Add-onAdd-onFree (annual)Free (annual)
Compliance
HIPAA compliantAdd-onAdd-onAdd-onAdd-on

Frequently Asked Questions

Your trial converts to the plan you select. No credit card is required to start, and you'll get a reminder before the trial ends. All your data carries over - nothing is lost.

Yes. Every paid plan includes unlimited users at no extra cost. Add your whole team - sales, marketing, support - without paying per seat. The price you see is the price you pay.

Yes. Upgrades take effect immediately - you only pay the prorated difference for the remainder of your billing cycle. Downgrades take effect at the start of your next billing cycle, so you keep full access to your current plan until then. No penalties, no friction.

We bill in AUD for Australian customers and SGD for Singaporean customers. USD pricing is shown as a reference for international comparison. All prices are exclusive of GST.

The first 100 customers on any paid plan get their price locked for 24 months - even if we raise prices. It's our way of rewarding early adopters who believe in what we're building.

You can purchase SMS top-up packs at any time, or individual messages are charged at the overage rate for your plan (from $0.06-$0.08 per SMS). We'll notify you before you hit your limit. No surprises.

Yes. Your SMS credits work for both transactional messages (appointment reminders, order confirmations) and marketing campaigns. All ACMA-compliant with local AU/SG routing.

If you're switching from another CRM, simply show us your current bill when you sign up for an annual plan. We'll give you 3 months free - no questions asked. This applies to any paid annual plan.

No contracts, no cancellation fees. Monthly plans can be cancelled anytime. Annual plans are billed upfront but you can cancel renewal at any time.

If you're a large enterprise or power user who needs higher quotas, custom integrations, or dedicated infrastructure - let's talk. Book a call with our team and we'll put together a tailored package that fits your operation.

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