Keep enquiries, conversations, quotes and bookings moving with reception, sales and the owner working together. Zapla Follow-Through is A$399/month + GST, with unlimited users and unlimited stored contacts, subject to fair use.
One flat software subscription. Required setup agreed before you commit.
Why choose Zapla?
Add people without adding seat fees.
Give everyone handling customers their own access. Your Zapla software subscription stays the same as your team grows.
Keep your customer history without contact-band upgrades.
Store contacts without moving to a higher subscription band, subject to fair use. Sending usage is separate.
Bring phone and WhatsApp into everyday follow-up.
Business phone access, two-way SMS and WhatsApp messaging sit alongside your CRM. Eight WhatsApp numbers are included; phone numbers, activation and messaging usage are separate.
Customer record
Mia Thompson
Enquiry
Website form
Quote
Sent by email
Owner
Ben Walker
Conversation
Automated quote follow-up
Hi Mia, did you have any questions about the quote?
Mia replied
Can we book a time to discuss it?
Your team sees the reply with the enquiry and quote history.
The comparison
Compare what’s included.
Zapla Follow-Through vs Keap’s full platform. Keap includes marketing campaigns; Zapla campaigns require Growth. Compare the package you need, including Australian channel availability.
Keap Full platform compared with Zapla Follow-Through.
Features
Follow-Through
KeapFull platform
Unlimited users
ZaplaIncluded
KeapNot included in the compared package or stated allowance2 included; Paid add-on
Unlimited stored contacts
ZaplaIncludedFair use
KeapNot included in the compared package or stated allowance1,500 included; Paid add-on
WhatsApp messaging
ZaplaIncluded8 connected numbers¹
KeapNot included in the compared package or stated allowanceVia integration
Built-in business phone
ZaplaIncludedIncluded¹
KeapNot included in the compared package or stated allowanceVia integration
Two-way SMS
ZaplaIncludedIncluded¹
KeapIncluded500-message allowance¹
Automation workflows
ZaplaIncludedUnlimited
KeapIncludedEasy & Advanced
Forms
ZaplaIncluded
KeapIncluded
Online booking
ZaplaIncluded
KeapIncluded
Quotes & proposals
ZaplaIncluded
KeapIncludedQuotes included
Invoicing
ZaplaIncluded
KeapIncluded
Review management
ZaplaIncluded
KeapReview requests
Websites & funnels
ZaplaIncluded
KeapLanding pages
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
Keap already includes email campaigns, Australian SMS campaigns and lead attribution. WhatsApp uses a connected service. Compare Keap with Growth when proactive marketing is part of your requirements.
Both include automation tools. Zapla’s unlimited allowance refers to workflow count, not unlimited executions, sending or setup. Guided Launch covers an agreed initial scope.
¹ Phone numbers, activation and communications usage are separate. Keap’s Australian SMS allowance and regional phone availability are explained in the feature notes.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Unlimited users
Keap: The starting package includes two users. Additional users are purchased separately. Permissions vary by role.
Zapla: Both plans include unlimited users without additional seat fees.
Unlimited stored contacts
Keap: The starting package includes 1,500 contacts. Higher contact allowances change the subscription. Reducing your database does not automatically reduce your purchased allowance.
Zapla: Unlimited stored contacts, subject to fair use. This does not include unlimited messages or sending.
WhatsApp messaging
Keap: WhatsApp workflows can connect through services such as TimelinesAI and Zapier. Provider plans, configuration and usage are separate; no assumed provider subscription is added to the calculator.
Zapla: Eight connected WhatsApp numbers and unlimited WhatsApp contacts, with no separate WhatsApp contact-band fee. Activation and messaging usage are separate. Bulk campaigns require Growth.
Built-in business phone
Keap: Keap’s documented native business phone lines are available in the US and Canada. Australian calling can use a suitable connected provider. Provider eligibility, numbers and usage are separate.
Zapla: Business phone access is included. Phone numbers, calling usage and any additional configuration are separate.
Two-way SMS
Keap: Thryv Text and Voice supports Australian one-to-one SMS and broadcasts. Tier 1 lists 500 messages. Business verification is required; additional allowances and usage have separate charges.
Zapla: Two-way SMS tools are included in Follow-Through. Numbers and message usage are separate. Bulk marketing campaigns require Growth.
Automation workflows
Keap: Keap includes Easy and Advanced Automation for customer follow-up and business processes. Available actions, permissions and sending policies apply.
Zapla: Unlimited workflow count. Executions, communications usage and done-for-you configuration are separate. Launch quantities describe the initial work.
Forms
Keap: Native forms and landing-page lead capture are included.
Zapla: Forms and surveys are included.
Online booking
Keap: Native appointment scheduling is included. Calendar connections and configuration are required.
Zapla: Calendars and online booking tools are included. Initial connections are agreed during launch.
Quotes & proposals
Keap: Native quotes are included. This does not imply identical proposal design, signatures or document capabilities.
Zapla: Quote and proposal tools are included. Payment-provider charges are separate.
Invoicing
Keap: Native invoicing is included. Supported payment processors have their own charges.
Zapla: Create and send invoices from your CRM. Payment-provider charges are separate.
Review management
Keap: Automated review requests are supported. This credits requesting reviews without claiming an identical review-management suite.
Zapla: Review management and request tools are included in Follow-Through.
Websites & funnels
Keap: Keap includes landing-page creation, forms and conversion reporting.
Zapla: Self-service website and funnel builders are included. Done-for-you website builds are scoped and priced separately.
Database reactivation and email campaigns
Keap: Keap includes campaigns and automation, subject to contact eligibility and sending policies.
Zapla: Growth includes reactivation and email campaign tools. Consent and sending usage apply.
Bulk SMS & WhatsApp campaigns
Keap: Australian SMS campaigns are native. WhatsApp uses a connected service. Allowances and provider charges apply.
Zapla: Growth includes bulk SMS and WhatsApp campaign tools. Sending usage is separate.
Campaign attribution & conversion tracking
Keap: Keap supports UTM lead attribution and landing-page conversion reporting.
Zapla: Included in Growth. Tracking methods and configuration differ between products.
More people and contacts. The same Zapla subscription.
Keap’s subscription changes with users and contact allowance. Zapla Follow-Through stays A$399/month + GST with unlimited users and stored contacts, subject to fair use. Keap includes marketing campaigns; Zapla Growth is A$699/month + GST total.
Keap’s starting package includes two users, even when only one person needs access.
Zapla Follow-Through
A$399/month + GST
Unlimited users and stored contacts, subject to fair use.
Different currencies: Keap prices are in US dollars before applicable taxes; Zapla prices are in Australian dollars excluding GST. No currency conversion or savings calculation is applied. Usage, connected services and setup are separate.
Required setup: Zapla Follow-Through Guided Launch from A$1,997 + GST. Keap’s standard implementation page currently advertises a one-time US$500 package. Promotional offers and setup scopes differ.
Keap’s published terms specify an initial six-month minimum unless otherwise agreed in writing. Confirm Australian renewal and cancellation terms in your order. Zapla’s standard software subscription is month-to-month after launch.
Subscription totals & plan details
Which Keap package is compared?
Keap’s current full platform, with the selected user count and contact allowance. No calling provider, WhatsApp service or other hypothetical subscription is added.
Monthly calculation: the selected contact allowance includes two users, plus US$39/month for each additional user.
Are cheaper Keap offers available?
Keap advertises partner offers, including US$199/month or US$1,997/year for two users and 2,500 contacts, with different implementation offers. Eligibility, renewal pricing and order terms apply. Compare your actual Keap offer before deciding.
How are larger configurations handled?
Select a published contact allowance. Larger requirements and annual configurations require a current quote. Calculator controls are comparison boundaries, not software capacity limits.
Compare 12-month subscriptions
Twelve monthly payments for the named subscriptions. Required setup, usage and optional services are additional.
Subscription-only totals in each vendor’s stated currency. These are twelve monthly payments, not annual-prepayment quotes.
People / contacts
Keap · USD
Zapla Follow-Through · AUD
2 people / 1,500 contacts
Keap · USDUS$3,588
Zapla Follow-Through · AUDA$4,788 + GST
5 people / 1,500 contacts
Keap · USDUS$4,992
Zapla Follow-Through · AUDA$4,788 + GST
5 people / 6,500 contacts
Keap · USDUS$6,792
Zapla Follow-Through · AUDA$4,788 + GST
Keap amounts are before applicable taxes. Zapla excludes GST. Required Keap implementation and Zapla Guided Launch are disclosed separately. Features, sending allowances and promotional offers differ.
Zapla’s subscription is A$4,788 + GST for 12 months at today’s price, before usage and extras.
What does Guided Launch cover?
Guided Launch turns the software into an agreed first setup for your business. It is required and priced separately.
Agree the first setup. Choose the enquiries, quotes and bookings to follow up, and agree which data and tools to move or keep.
Build the agreed setup. Import up to 5,000 clean contacts and configure up to two pipelines, three forms, two calendars and three agreed follow-through automations.
Test and launch. Test the agreed setup, run one training session and take the first version live. These are initial implementation quantities, not software capacity limits. Existing Keap automations, history and integrations are assessed individually. Extra migration or configuration is agreed separately.
Zapla phone numbers, communications usage, optional services and payment-provider fees are extra. Keap includes its stated allowances; additional usage and connected services have separate charges.
Which fits the way you work?
Zapla
Everyday follow-up across your whole team
A strong fit when reception, sales and the owner need customer conversations, quotes and bookings together, with unlimited users, no stored-contact bands and help configuring the first setup.
Keap
An established marketing and automation system
A strong fit when email campaigns and automation are central to your business, particularly if your existing Keap workflows already work well. Compare your current or promotional offer and the work involved in moving.
A few practical questions.
Is Zapla cheaper than Keap?
It depends on your users, contacts, required features, Keap offer and currency conversion. Zapla has a flat Australian-dollar subscription; Keap prices vary by users and contacts. Keap includes marketing campaigns, while Zapla campaigns require Growth. Compare subscriptions, usage and setup separately.
Why aren’t you comparing Keap Pro or Max?
Keap’s current public offer provides the full platform with pricing based on users and contacts. Older account names and entitlements may differ. This page uses the current public package.
Can Keap send SMS in Australia?
Yes. Thryv Text and Voice documents Australian one-to-one and campaign SMS, subject to business verification and message allowances. Native business phone lines have different regional availability. WhatsApp can use a connected provider.
Which Zapla plan includes marketing campaigns?
Growth includes Follow-Through plus database reactivation, email campaigns, bulk SMS and WhatsApp campaigns, social scheduling, and campaign attribution and conversion tracking. It is A$699/month + GST total, with required Guided Launch from A$2,997 + GST. Sending usage is separate.
Does Keap also help with implementation?
Yes. Keap’s standard implementation package includes migration assistance, two launched automations, up to two integrations and scheduled strategy calls. Zapla Guided Launch has its own agreed scope. Both setup charges are separate from the subscription comparison.
What happens to my existing Keap setup?
We assess your contacts, workflows, conversation history and integrations before agreeing the migration scope and price. Existing automations may need rebuilding. We agree what to move, keep or replace before work starts.
Is AI Receptionist included?
No. Zapla AI Receptionist is an optional service at A$199/month + GST, with setup from A$997 + GST. Voice usage terms are confirmed before activation. It is separate from both software plans and the calculator.
Comparison details & sources
Checked 19 October 2026. Based on official vendor documentation and Zapla’s current offer.
Keap’s current full platform is compared with Zapla Follow-Through. Monthly calculations use the selected published contact allowance and additional-user pricing. Keap marketing capabilities are credited; Zapla campaigns require Growth. Australian messaging availability follows current Thryv Text and Voice documentation. Prices retain their original currencies. Setup, usage, optional services and connected providers are excluded from subscription totals. Annual and promotional offers have separate terms. Existing accounts and negotiated quotes may differ.
Customer record