Give reception, sales and the owner one place for enquiries, two-way SMS, quotes, bookings and automated follow-ups. A$399/month + GST, with unlimited users and no extra seat fees.
monday CRM Pro compared with Zapla Follow-Through.
Features
Follow-Through
monday CRMPro
Unlimited users
ZaplaIncluded
monday CRMNot included in the compared package or stated allowancePaid users
Two-way SMS
ZaplaIncludedIncluded¹
monday CRMNot included in the compared package or stated allowanceVia integration
WhatsApp messaging
ZaplaIncluded8 connected numbers¹
monday CRMNot included in the compared package or stated allowanceVia integration
Missed-call text-back
ZaplaIncludedIncluded¹
monday CRMNot included in the compared package or stated allowanceVia integration
Websites & funnels
ZaplaIncluded
monday CRMNot included in the compared package or stated allowanceSeparate product
Online booking
ZaplaIncluded
monday CRMNot included in the compared package or stated allowanceVia integration
Shared email inbox
ZaplaIncluded
monday CRMIncluded
Automation workflows
ZaplaIncludedUnlimited
monday CRMIncluded25,000 monthly
Forms
ZaplaIncluded
monday CRMIncluded
Unlimited pipelines
ZaplaIncluded
monday CRMIncluded
Quotes & proposals
ZaplaIncludedUnlimited
monday CRMIncluded250 shared monthly
Invoicing
ZaplaIncludedUnlimited
monday CRMIncluded250 shared monthly
Data residency & sovereignty
ZaplaIncluded
monday CRMIncluded
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
monday CRM Pro includes sales emails and sequences. Add Campaigns Pro for dedicated email marketing, priced by marketing contacts. Growth has no contact-band subscription fees; sending usage is separate. Compare CRM + marketing below.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Unlimited users
monday CRM: Full users require paid seats, with a three-seat minimum and bundled seat quantities. Free viewers and eligible external guests have restricted access and may reduce the number of paid users you need.
Zapla: Unlimited users on both Zapla plans.
Two-way SMS
monday CRM: Connected providers such as JustCall support SMS alongside customer records. Provider accounts, configuration and usage terms apply; an integration does not always mean buying a new subscription.
Zapla: Two-way SMS is included in Follow-Through. Phone numbers and message usage are separate. Bulk marketing campaigns are in Growth.
WhatsApp messaging
monday CRM: Providers such as TimelinesAI connect WhatsApp conversations with monday CRM. Provider packaging, connected numbers and messaging terms vary.
Zapla: Eight connected WhatsApp numbers are included, with no separate WhatsApp contact-band fee. Messaging usage is separate, and initial connection work is scoped in Guided Launch. Bulk campaigns are in Growth.
Missed-call text-back
monday CRM: A connected phone service can handle missed-call SMS replies. JustCall documents this through APIs and webhooks and also integrates with monday CRM. Configuration and provider charges depend on the service used.
Zapla: Automatically send a text when your business misses a call. Phone numbers and messaging usage are separate.
Websites & funnels
monday CRM: monday CRM manages customer records and content workflows. Website publishing uses a dedicated website or CMS tool; the Pro subscription is not a full website-and-funnel builder package.
Zapla: Website and funnel builders are included in Follow-Through. Done-for-you website projects are separately scoped and priced; they are not automatically part of Guided Launch.
Online booking
monday CRM: Scheduling services such as Calendly connect to monday workflows. Calendar views and meeting records are not the same as a customer-facing booking page. Connected-service terms and any fees depend on the tool you use.
Zapla: Online booking and calendars are included. The initial calendars and connections are scoped in Guided Launch.
Shared email inbox
monday CRM: Pro includes shared email read/write access, mass sales emails and sequences through connected Gmail or Outlook accounts. Sending limits apply. The dedicated monday campaigns product is separate. Zapla marketing campaigns require Growth.
Zapla: Shared inbox tools are included. Channels are connected during the agreed setup.
Automation workflows
monday CRM: Pro includes 25,000 automation actions and 25,000 integration actions per month. Actions are usage allowances, not counts of saved workflows. The AI workflow builder has separate limits.
Zapla: Unlimited workflow count. Executions, communications usage and implementation work are separate considerations; Guided Launch covers the agreed initial configuration.
Forms
monday CRM: WorkForms captures submissions into monday boards and CRM workflows.
Zapla: Forms and surveys are included. Guided Launch covers the agreed initial forms.
Unlimited pipelines
monday CRM: Unlimited customisable pipelines are included. Contact and deal record allowances are separate.
Zapla: Unlimited pipelines on both Zapla plans. Stored contacts are subject to fair use.
Quotes & proposals
monday CRM: Pro includes a combined allowance of 250 quotes and invoices per month. Payment links can connect customers to your payment service.
Zapla: Unlimited quotes and proposals are included. Payment-provider fees and communications usage are separate.
Invoicing
monday CRM: Pro’s combined allowance is 250 quotes and invoices per month, not 250 of each. Invoices can include a link to your payment service.
Zapla: Unlimited invoices are included. Payment-provider fees and communications usage are separate.
Data residency & sovereignty
monday CRM: Australian hosting is available through monday’s AWS Sydney/APAC region, including for CRM. Availability depends on the account’s assigned region; some data and subprocessors operate outside Australia. The tick indicates Australian hosting availability, not guaranteed Australian-only processing or legal sovereignty.
Zapla: Australian account data and backups are stored in Sydney. The tick refers to Australian data storage, not a guarantee that every connected service processes data only in Australia or that foreign laws cannot apply.
Choose CRM only or add marketing. Zapla includes unlimited users: Follow-Through is A$399/month, or Growth is A$699/month total, both + GST.
1 person100 people
Zapla Follow-Through
Unlimited users
A$399/month + GST
Required Guided Launch from A$1,997 + GST, separately priced.
monday CRM Pro
5 paid seats for 5 people
A$265/month
A$53 per paid seat/month. Billed monthly.
Before applicable taxes.
Billing and calculation details
monday’s compared subscription is A$134/month less at this team size.
In CRM-only mode, Zapla’s subscription is lower from 6 full Pro users at these list rates. Required launch, usage and optional services are separate. At six to ten users, minimum first-year Zapla cost including launch is A$6,785 before GST, compared with A$6,360 for twelve monthly Pro payments or A$5,400 paid annually, before applicable taxes and usage.
Count people who need full CRM access. monday’s free viewers and restricted guests may cover some other collaborators.
monday CRM Pro is A$53 per paid seat/month billed monthly, or A$540 per paid seat/year paid upfront. The calculator rounds full users up to the available seat bundles: 3, 5, 10, 15, 20, 25, 30 or 40. Larger teams require a current quote.
Annual subscriptions renew automatically unless cancelled under monday’s terms; those terms require at least 30 days’ notice before annual renewal. Seat increases can start a new billing term. Removing users does not automatically reduce the purchased bundle.
Basic and Standard cost less. Standard includes two-way email and smaller automation allowances; Pro adds the shared email access, sequences and larger allowances used in this comparison.
Prices are in AUD, before applicable taxes. monday’s final price and tax depend on billing details. Zapla prices are + GST. Subscriptions exclude setup, communications usage, optional services and third-party charges. Feature bundles differ.
Phone numbers, communications usage, optional services and payment-provider fees are extra. monday CRM can be configured self-service; any implementation or connected-provider charges depend on your arrangements.
Monthly billing uses twelve monthly payments; monday’s annual subscription is paid upfront. Required Zapla Guided Launch from A$1,997 + GST is additional. At six to ten users, this launch fee makes Zapla’s minimum first-year outlay higher than monday CRM Pro alone, despite its lower subscription.
Zapla’s subscription is A$4,788 + GST for 12 months at today’s price, before usage and extras.
What does Guided Launch cover?
Guided Launch turns the software into an agreed setup for your business. It is required and priced separately from the subscription.
Agree the process. Choose the enquiries, quotes or bookings to follow up, and agree what moves from your current tools.
Build and connect. The standard Follow-Through launch scope includes up to 5,000 clean contacts, two pipelines, three forms or surveys, two calendars and three agreed automations.
Test and train. Test the agreed setup, train your team and take the first version live. These quantities describe launch work, not software capacity.
Choose Zapla for unlimited users, websites, messaging, bookings and customer follow-up in one system, with help configuring the first workflows.
monday CRM
A flexible sales workspace
A strong fit when you want customisable sales boards, shared email, sequences and reporting, especially if your existing phone and messaging tools already work well.
A few practical questions.
Why compare monday CRM Pro?
Pro combines shared email access, sequences, mass emailing and larger automation allowances. Standard is a lower-cost option with two-way email and smaller allowances. This page compares Pro consistently; it does not switch tiers between features.
What should I compare beyond the subscription?
Count everyone who needs full CRM access, then consider the messaging, booking and website tools you need and the work involved in setting them up. Zapla includes these tools and unlimited users, with Guided Launch priced separately. monday Pro has the lower subscription for up to five full users; Zapla’s is lower from six at the listed rates. Setup, usage and existing tools affect total cost.
Does monday CRM include email campaigns?
Pro includes mass sales emails and sequences through connected mailboxes, with sending limits. Campaigns Pro is a separate contact-based product for dedicated email campaigns, including a monthly send allowance of ten times the purchased contact allowance. Select CRM + marketing in the calculator to compare it with Zapla Growth. Zapla sending usage is separate.
How do SMS and WhatsApp compare?
monday CRM connects to messaging providers. Their plans, number allowances and usage charges vary. Zapla Follow-Through includes two-way SMS and eight connected WhatsApp numbers, with no separate WhatsApp contact-band fee. Messaging usage is separate; bulk campaigns are in Growth.
Which Zapla plan includes marketing?
Growth includes everything in Follow-Through, plus database reactivation, email campaigns, bulk SMS & WhatsApp campaigns, social scheduling, and campaign attribution & conversion tracking. Its total subscription is A$699/month + GST, with required Guided Launch from A$2,997 + GST. Sending usage is separate.
What changes as my marketing list grows?
monday Campaigns Pro is priced by marketing-contact allowance, up to 52,000 contacts; larger lists require a custom package. Growth includes unlimited stored contacts, subject to fair use, without a separate contact-band subscription fee. Email, SMS and WhatsApp usage is separate: a bigger list can still mean higher sending costs.
Is AI Receptionist included?
No. AI Receptionist is an optional service at A$199/month + GST, with setup of A$997 + GST. Voice usage and the agreed service scope are separate. It is not included in either plan’s subscription.
Can I move from monday CRM and keep my existing tools?
We assess the data and tools you want to bring across, then agree the migration and connections in Guided Launch before you commit.
Comparison details & sources
Checked 21 October 2026. Based on official vendor documentation and Zapla’s current offer.
The main feature table compares monday CRM Pro with Zapla Follow-Through. The calculator also offers monday CRM Pro plus Campaigns Pro versus Zapla Growth, using an entered before-tax Australian Campaigns quote. AUD subscription totals exclude taxes, required Zapla launch, communications usage and optional services. monday seat bundles are applied to full users; restricted access may reduce the paid seats a particular team needs. Final billing-country prices, account entitlements and quotes can vary. Connected services are labelled and are not automatically charged in the calculator. Growth includes Follow-Through; its A$699 is the total subscription. AI Receptionist is optional and separately priced. Unlimited workflow count does not mean unlimited executions, sending or setup.
Each Zapla account uses a physically separate database, without shared customer tables. This is not a dedicated-server promise. monday documents a different multi-tenant architecture; its board-level database isolation is not treated here as proof of an absent account-level security control.
Australian data storage
Zapla’s Australian account data and backups are stored in Sydney. monday also offers an AWS Sydney region, including for CRM. Account location and connected services determine the applicable scope; neither statement means every service processes all data only in Australia.
Data location and database architecture do not by themselves establish stronger security, faster performance or compliance.
Customer record