Give reception, sales and the owner one place for enquiries, two-way SMS, quotes, bookings and automated follow-ups. A$399/month + GST, with unlimited users and no extra seat fees.
Pipedrive Premium compared with Zapla Follow-Through.
Features
Follow-Through
PipedrivePremium
Unlimited users
ZaplaIncluded
PipedriveNot included in the compared package or stated allowancePaid users
Two-way SMS
ZaplaIncludedIncluded¹
PipedriveNot included in the compared package or stated allowanceVia integration
Missed-call text-back
ZaplaIncludedIncluded¹
PipedriveNot included in the compared package or stated allowanceVia integration
Review management
ZaplaIncluded
PipedriveNot included in the compared package or stated allowanceVia integration
Automation workflows
ZaplaIncludedUnlimitedNo action capNo total delay capNo condition wait cap
PipedriveIncluded150 active10 actions per workflow90 days total delay7 days per condition wait
Shared email inbox
ZaplaIncluded
PipedriveIncluded
Forms
ZaplaIncluded
PipedriveIncluded
Online booking
ZaplaIncluded
PipedriveIncluded
Quotes & proposals
ZaplaIncluded
PipedriveIncluded
Websites & funnels
ZaplaIncluded
PipedriveNot included in the compared package or stated allowanceSeparate product
Built-in business phone
ZaplaIncludedIncluded¹
PipedriveNot included in the compared package or stated allowanceVia integration
Invoicing
ZaplaIncluded
PipedriveNot included in the compared package or stated allowanceRequires accounting app
Unlimited contacts
ZaplaIncluded
PipedriveIncluded
Unlimited pipelines
ZaplaIncluded
PipedriveIncluded
AI call answering
ZaplaOptional paid service
PipedriveNot included in the compared package or stated allowanceExternal service
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
Pipedrive offers email campaigns through its paid Campaigns add-on. SMS campaigns and social scheduling use connected tools. Costs depend on your chosen services and usage.
Pipedrive Premium includes 150 active automations per company; paid top-ups are available. Zapla’s unlimited allowance refers to workflow count.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Unlimited users
Pipedrive: Pipedrive charges per paid seat.
Zapla: Unlimited users on both Zapla plans.
Two-way SMS
Pipedrive: Connected SMS providers support sending and receiving texts in Pipedrive. JustCall also documents SMS workflows triggered by Person, Deal and Activity events. Provider plans, setup and usage charges vary.
Zapla: Two-way SMS is included in Follow-Through. Number and message usage charges are separate. Bulk marketing campaigns are in Growth.
Missed-call text-back
Pipedrive: JustCall documents automated missed-call SMS follow-ups with Pipedrive. A connected calling/SMS provider and configured workflow are required; provider and usage charges vary.
Zapla: Automatically send a text when your business misses a call.
Review management
Pipedrive: Review platforms such as Trophy Jar connect to Pipedrive to automate review requests, track responses and manage reviews. Integration scope and charges vary.
Zapla: Review management tools are included in Follow-Through.
Automation workflows
Pipedrive: Premium includes up to 150 active automations per company before optional top-ups. Execution and step limits also apply.
Zapla: Unlimited workflow/automation count on the underlying platform. This does not mean unlimited messages, usage or done-for-you setup; Guided Launch covers the agreed initial configuration.
Shared email inbox
Pipedrive: Included on Premium and Ultimate.
Zapla: Included on both plans; channels are connected during the agreed setup.
Forms
Pipedrive: LeadBooster is included on Premium/Ultimate; a paid add-on on Lite/Growth.
Zapla: Forms and surveys included on both plans.
Online booking
Pipedrive: Scheduler included on Growth and above, or with LeadBooster.
Zapla: Calendars and booking tools included on both plans.
Quotes & proposals
Pipedrive: Smart Docs is included on Premium/Ultimate; a paid add-on on Lite/Growth.
Zapla: Proposal tools included on both plans.
Websites & funnels
Pipedrive: Website and funnel-page builders are not native CRM-plan inclusions. Separate tools can connect through forms and integrations.
Zapla: Self-service website and funnel builders included. Done-for-you builds are separately scoped and priced.
Built-in business phone
Pipedrive: Web calling uses a connected provider. Mobile calling and logging are available.
Zapla: Phone access included; numbers and usage are charged separately.
Invoicing
Pipedrive: The invoicing interface is included in Pipedrive, but creating and sending invoices requires a connected invoicing app. Pipedrive’s documented QuickBooks connection needs an active paid or trial account with both services. The accounting subscription is separate; an existing subscription may avoid a new subscription cost.
Zapla: Create and send invoices from your CRM.
Unlimited contacts
Pipedrive: No stored-contact usage limit. Deal and marketing-subscriber limits are separate.
Zapla: Unlimited stored contacts, subject to fair use. Message usage is separate.
Unlimited pipelines
Pipedrive: Unlimited sales pipelines on all plans. Lead and deal record limits are separate.
Zapla: Unlimited pipelines on both Zapla plans. Stored contacts are subject to fair use.
Database reactivation
Pipedrive: Premium email workflows can re-engage inactive contacts. Broadcast marketing campaigns use the paid Campaigns add-on; SMS outreach uses a connected provider. Pipedrive documents reactivation workflows, so this capability is not marked unavailable.
Zapla: Database reactivation tools included in Growth, using targeted email, SMS or WhatsApp campaigns. Sending usage and separately managed campaign services are additional; results are not guaranteed.
Email campaigns
Pipedrive: Campaigns is separate on every CRM plan. Price depends on tier and subscribed contacts. Sales email sync, bulk sales emails and nurturing sequences are different features and are included in Premium.
Zapla: Email campaign tools included in Growth, not Follow-Through. Sending usage is separate.
Bulk SMS campaigns
Pipedrive: SMS campaigns use a connected provider, including the Australian SMS Marketplace app. This row compares SMS campaigns; Pipedrive’s native WhatsApp conversations in beta are a separate capability. Provider terms and messaging usage vary.
Zapla: Bulk SMS campaign tools included in Growth. Sending usage is separate.
Social scheduling
Pipedrive: A native social publishing scheduler is not listed in the current CRM plan catalogue. Pipedrive documents separate social scheduling tools such as Hootsuite. This is a catalogue-based distinction, not a claim that social tools cannot connect.
Zapla: Social scheduling included in Growth. Supported channels must be connected.
AI call answering
Pipedrive: AI call answering is not listed as a Premium plan inclusion. Pipedrive discusses external AI receptionist tools separately from its own AI sales assistant. Any provider connection, scope and charges must be checked.
Zapla: A separately priced service that answers calls, captures details and can book or route enquiries. It is not included in the A$399 or A$699 subscription. Scope, setup and usage allowances are confirmed separately.
Pipedrive Premium charges per paid user. Zapla Follow-Through includes unlimited users for A$399/month + GST. Compare subscription prices below, then consider the included tools and required setup.
1 person25 people
Zapla Follow-Through
5 people. Unlimited users included.
A$399/month + GST
Same subscription as you add users.
Billed monthly. Required Guided Launch from A$1,997 + GST.
Pipedrive Premium
5 paid seats
A$545/month + GST
5 × A$109 per user/month.
Billed monthly.
Or A$395/month equivalent with annual billing.
Zapla’s subscription is lower from 4 Premium users billed monthly, or 6 billed annually. Setup and usage are priced separately. Subscription comparison for the named plans. Features differ. Add users without increasing your software subscription. All amounts shown exclude GST.
Compared plans and current prices
Adds a team email inbox, LeadBooster forms and Smart Docs. CRM, automations, shared email inbox, forms and Smart Docs. Website and calling/SMS services are separate.
Zapla Follow-Through: CRM, inbox, forms, bookings, website/funnel builder, invoicing and phone access. Usage is separate.
Lower Pipedrive plans are available: Lite A$19 and Growth A$49 per user/month, billed annually. Premium includes the shared email inbox, forms and Smart Docs used in this comparison.
Premium is A$109 per user/month billed monthly, or A$948 per user/year paid upfront (A$79/month equivalent). Public AUD list pricing rechecked 19 October 2026. Optional add-ons are priced separately.
Zapla communications usage, phone numbers, optional services and payment-provider fees are extra.
Which fits the way you work?
Zapla
One system for your customer-facing team
Capture enquiries, follow up on quotes and manage bookings with reception, sales and the owner working from the same customer history.
Choose Zapla for unlimited users, connected customer tools and help configuring your first workflows.
Pipedrive
Sales pipeline first
A strong fit when your priority is sales pipeline management and your other customer tools already work well together.
A few practical questions.
Which plan includes marketing and reactivation?
Growth includes everything in Follow-Through, plus database reactivation, email campaigns, bulk SMS/WhatsApp campaigns and social scheduling. It is A$699/month + GST, with required Guided Launch from A$2,997 + GST. Sending usage is separate.
Does the calculator include setup and usage?
No. The calculator and annual table compare software subscriptions for the named plans. Required Zapla Guided Launch from A$1,997 + GST is disclosed separately. Usage and optional services are additional.
Can I move from Pipedrive and keep my existing tools?
We assess the data and tools you want to bring across, then agree the migration and connections in Guided Launch before you commit.
Is AI Receptionist included?
AI Receptionist is available as an optional paid service on either Zapla plan. Business phone access is included; phone numbers and communications usage are separate.
Comparison details & sources
Checked 18 October 2026. Based on official vendor documentation and Zapla’s current offer.
Pipedrive Premium versus Zapla Follow-Through. AUD software subscriptions exclude GST, setup, usage and optional services. Premium is A$109/user/month paid monthly or A$948/user/year paid upfront. Monthly and annual list rates were rechecked on 19 October 2026. Premium includes 150 active automations, shared email inbox, forms and document tools; Campaigns and connected services are separate. Integrations are labelled and are not automatically added to the calculator. Zapla Growth marketing and optional AI Receptionist are separate from Follow-Through. Unlimited workflow count does not mean unlimited executions or sending. Required Zapla Guided Launch is disclosed separately. Final account entitlements and quotes may vary.
Core account data and backups stay in the selected live region. US, EEA and Australian regions are currently available.
A separate account database
Your customer records are stored in an account database separate from other accounts.
App and data in one region
The application and account database run together in the selected region.
AI, communications and global login services can involve overseas processing. Pipedrive also documents regional hosting and separate company databases.
Customer record