Give reception, sales and the owner one place for enquiries, two-way SMS, quotes, bookings and automated follow-ups. A$399/month + GST, with unlimited users and no extra seat fees.
Salesforce Pro Suite compared with Zapla Follow-Through.
Features
Follow-Through
SalesforcePro Suite
Unlimited users
ZaplaIncluded
SalesforceNot included in the compared package or stated allowancePaid users
Two-way SMS
ZaplaIncludedIncluded¹
SalesforceNot included in the compared package or stated allowanceSeparate product
WhatsApp conversations
ZaplaIncluded8 connected numbers¹
SalesforceNot included in the compared package or stated allowanceSeparate product
Automation workflows
ZaplaIncludedUnlimited
SalesforceIncludedLimits apply
Email conversations
ZaplaIncludedShared inbox
SalesforceIncludedEmail and case tools
Forms
ZaplaIncluded
SalesforceIncluded
Quotes
ZaplaIncluded
SalesforceIncluded
Web chat
ZaplaIncluded
SalesforceIncluded
Sales pipelines
ZaplaIncluded
SalesforceIncluded
Stored contacts
ZaplaUnlimited, subject to fair use
SalesforceStorage limits apply
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
Salesforce Pro Suite already includes email marketing, segmentation and campaign analytics. It also supports LinkedIn publishing. Growth and Pro Suite have different channel coverage and allowances.
Zapla’s unlimited allowance refers to workflow count. Executions, sending, usage and setup scope are separate. Salesforce applies different limits to custom flows, marketing automation and integration runs.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Unlimited users
Salesforce: Each person modelled here receives a paid Pro Suite licence.
Zapla: Unlimited users are included in both plans.
Two-way SMS
Salesforce: Native SMS messaging sits outside Pro Suite. Salesforce’s messaging products require eligible editions and additional channel entitlements. Connected apps can offer other routes; their terms vary.
Zapla: Two-way SMS tools are included in Follow-Through. Phone numbers and message usage are separate. Bulk campaigns require Growth.
WhatsApp conversations
Salesforce: Native WhatsApp messaging is outside Pro Suite and has separate product, edition and messaging requirements.
Zapla: Eight connected WhatsApp numbers and unlimited WhatsApp contacts are included, with no separate contact-band fee. Messaging usage is extra. Bulk campaigns require Growth.
Automation workflows
Salesforce: Pro includes automation. Custom flows, marketing flows and integration runs have separate allowances.
Zapla: Unlimited workflow count is included. This does not mean unlimited executions, messages or implementation work.
Email conversations
Salesforce: Email integration and email-based case handling are included. These are different tools from an all-channel shared inbox.
Zapla: Connected email conversations can be managed in the shared inbox alongside supported messaging channels.
Forms
Salesforce: Pro includes forms and landing pages.
Zapla: Forms and surveys are included. Guided Launch covers the agreed initial forms.
Quotes
Salesforce: Pro includes quote creation and management. Advanced CPQ products are separate.
Zapla: Quote and proposal tools are included.
Web chat
Salesforce: Pro includes in-app and web messaging.
Zapla: Website chat is included; initial configuration is agreed during launch.
Sales pipelines
Salesforce: Opportunity management and forecasting are included in Pro.
Zapla: Pipeline tools are included. This comparison does not imply identical forecasting capabilities.
Stored contacts
Salesforce: CRM storage and marketing allowances are separate. The published Pro data-storage allocation is 10 GB per organisation.
Zapla: Unlimited stored contacts are subject to fair use. Sending and usage are separate.
Email campaigns
Salesforce: Pro includes 2,000 marketing email sends per month across the account. Additional sends are purchased separately.
Zapla: Email campaign tools require Growth; sending usage is separate.
Social scheduling
Salesforce: LinkedIn publishing is supported.
Zapla: Social scheduling is included in Growth for supported connected channels.
Salesforce Pro Suite charges per paid user and requires an annual contract. Zapla Follow-Through includes unlimited users for A$399/month + GST. Compare subscriptions below, then consider the included tools and required setup.
1 person100 people
Salesforce billing: Annual
The calculator range is not a product capacity limit.
Zapla Follow-Through
5 people. Unlimited users included.
A$399/month + GST
A$4,788 for 12 months of software.
Month-to-month after launch.
Required Guided Launch from A$1,997 + GST.
Salesforce Pro Suite
5 paid Pro Suite users
A$700/month equivalent, before taxes
A$8,400 billed annually. Annual contract.
5 × A$140 per user/month.
Published list-price calculation.
Zapla’s subscription is A$301/month less.
Feature bundles differ. Setup, taxes, usage and optional services are separate.
Zapla’s subscription is lower from three Pro users at these list rates. Required Guided Launch is additional, so subscription savings are not first-year total savings.
Compared plan and billing details
Pro Suite is selected for quoting, forecasting, enhanced web chat, customisation and AppExchange access. Starter Suite is available from A$35 per user/month with monthly or annual billing and may be sufficient for simpler requirements. Free Suite supports two users.
Each selected person is modelled with a full Pro licence. The calculation uses published AUD list pricing. Discounts, different access requirements and your order can change the amount payable. Salesforce’s standard subscription terms generally prevent reducing purchased quantities during the term.
No additional cloud, paid support plan or connected-app subscription is added to this calculation.
Twelve months of the named software subscriptions. Setup, usage and optional services are disclosed separately.
AUD annual software subscriptions. Taxes, setup and usage excluded.
Team size
Salesforce Pro Suite
Zapla Follow-Through
1 user
Salesforce Pro SuiteA$1,680
Zapla Follow-ThroughA$4,788
3 users
Salesforce Pro SuiteA$5,040
Zapla Follow-ThroughA$4,788
5 users
Salesforce Pro SuiteA$8,400
Zapla Follow-ThroughA$4,788
10 users
Salesforce Pro SuiteA$16,800
Zapla Follow-ThroughA$4,788
20 users
Salesforce Pro SuiteA$33,600
Zapla Follow-ThroughA$4,788
Salesforce totals use annual billing. Zapla totals use twelve monthly payments. All figures exclude applicable taxes, setup, usage and optional services. Required Zapla Guided Launch starts at A$1,997 + GST separately. Feature bundles differ.
Zapla’s subscription is A$4,788 + GST for 12 months at today’s price, before usage and extras.
What does Guided Launch cover?
Guided Launch turns the software into an agreed setup for your business. It is required and priced separately from the subscription.
Agree the process. Choose the enquiries, quotes or bookings to follow up and agree what moves from your current tools.
Build and connect. Initial scope includes up to 5,000 clean contacts, two pipelines, three forms, two calendars and three agreed follow-through automations.
Test and train. Test the agreed setup, complete one team training session and take the first version live. These quantities describe implementation work, not software capacity. Your scope and price are confirmed before you commit.
Zapla communications usage, phone numbers, optional services and payment-provider fees are extra.
Which fits the way you work?
Zapla
One system for your customer-facing team
Choose Zapla when reception, sales and the owner need shared customer history, everyday follow-up tools and help getting the first workflows working.
Unlimited users keep the software subscription steady as more people join.
Salesforce
Sales management and a wider app ecosystem
Choose Salesforce when quoting, forecasting, customisation and its app ecosystem are central to your requirements.
Starter may be enough for a simpler setup. Pro includes marketing and service capabilities alongside sales.
A few practical questions.
Why compare with Pro Suite rather than Starter?
Pro adds quoting, forecasting, enhanced web chat, customisation and AppExchange access. Starter already includes useful CRM, service and email marketing tools at a lower price. Choose the package that fits the work you need to do.
Is Zapla always cheaper?
No. One or two Pro users cost less in subscription fees than Follow-Through, and Starter is cheaper for many small teams. Follow-Through’s subscription becomes lower at three Pro users, before required launch and usage. Compare the tools, access and setup you need.
Does Salesforce already include marketing?
Yes. Pro includes email campaigns, segmentation and campaign analytics, with sending allowances. Zapla’s marketing tools are in Growth at A$699/month + GST total, with required Guided Launch from A$2,997 + GST. Sending usage is separate.
Does the calculator include setup and usage?
No. It compares software subscriptions for the named plans. Required Zapla Guided Launch starts at A$1,997 + GST separately. Communications usage, optional services and any separately purchased implementation work are additional.
Can I move from Salesforce and keep my existing tools?
We assess the data, workflows and tools you want to bring across, then agree the migration and connections in Guided Launch before you commit.
Is AI Receptionist included?
No. AI Receptionist is optional on either Zapla plan, at A$199/month + GST with setup from A$997 + GST. Voice and communications usage are separate. Its scope is agreed before you commit.
Comparison details & sources
Checked 19 October 2026. Based on official vendor documentation and Zapla’s current offer.
This comparison uses Salesforce Pro Suite and Zapla Follow-Through throughout. Salesforce figures use published AUD annual list pricing; Zapla uses monthly subscription pricing. Taxes, launch, usage and optional services are separate. Growth marketing and AI Receptionist are separate from Follow-Through. Feature cells describe the named package inclusion, not complete product equivalence. Crosses do not mean an outcome is technically impossible. Integration and messaging requirements depend on the selected product and provider.
Customer record