Give reception, sales and the owner one place for enquiries, two-way SMS, quotes, bookings and automated follow-ups. A$399/month + GST, with unlimited users and no extra seat fees.
Thryv Signature compared with Zapla Follow-Through.
Features
Follow-Through
ThryvSignature
Missed-call text-back
ZaplaIncludedIncluded¹
ThryvNot included in the compared package or stated allowance
Automation workflows
ZaplaIncludedUnlimited
ThryvMarketing automations
Forms
ZaplaIncluded
ThryvIncluded
Online booking
ZaplaIncluded
ThryvIncluded
Review management
ZaplaIncluded
ThryvIncluded
Websites & funnels
ZaplaIncluded
ThryvWebsite included
Custom dashboards
ZaplaIncluded
ThryvNot included in the compared package or stated allowance
Month-to-month subscription
ZaplaIncluded
ThryvNot included in the compared package or stated allowanceSix-month initial term
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Missed-call text-back
Thryv: Thryv’s published HighLevel comparison marks missed-call text-back as unavailable. The table is dated 9 October 2025. Call tracking and incoming-call notifications are different capabilities.
Zapla: Automatically send a text when your business misses a call. Phone numbers and messaging usage are separate.
Automation workflows
Thryv: Thryv advertises workflow automation across its product family. Its Lead Flow documentation connects configurable lead-follow-up workflows to Keap. No additional Keap subscription is included in the price shown.
Zapla: Zapla includes configurable workflows for customer follow-up. Unlimited refers to workflow count; sending, executions and setup are separate considerations.
Forms
Thryv: Thryv’s professional website offering includes forms. This does not imply identical form logic or workflow capabilities.
Zapla: Forms connect to customer records and follow-up workflows.
Online booking
Thryv: Thryv’s professional website offering includes online scheduling. This does not imply identical calendar-management capabilities.
Zapla: Booking tools connect to customer records.
Review management
Thryv: Signature includes review-management tools and AI assistance for review responses.
Zapla: Review management is included in Follow-Through.
Websites & funnels
Thryv: Signature includes a professionally designed website. Thryv also advertises funnels and landing pages in its broader HighLevel comparison; the named Signature offer is credited here for its custom website.
Zapla: Zapla includes self-service website and funnel builders. A website builder and a website design service are different inclusions.
Custom dashboards
Thryv: Thryv’s published HubSpot comparison marks custom dashboards as unavailable. Signature includes digital performance and lead insights; those reports are not the same as custom dashboards. The comparison table is dated 9 October 2025.
Zapla: Create dashboards for your team’s reporting. Bespoke reporting configuration is scoped separately from software access.
Month-to-month subscription
Thryv: Signature’s monthly option has a six-month initial term; its annual option has a twelve-month initial term.
Zapla: Zapla has a month-to-month subscription. Required Guided Launch is separately priced.
Marketing services
Thryv: Signature includes social scheduling. Advertising budgets and optional managed services are outside this comparison.
Zapla: Growth adds campaign and social tools for A$699/month + GST in total, including Follow-Through. Signature’s online visibility tools and custom website are different from Zapla Growth’s campaign tools.
WhatsApp and communications
Thryv: This comparison does not add a messaging or calling subscription to Signature’s price.
Zapla: Zapla includes eight connected WhatsApp numbers and unlimited WhatsApp contacts without a separate contact-band fee. Messaging usage is extra. Bulk campaigns require Growth. Phone numbers, calling and other communications usage are separate.
Follow-Through is A$161/month less than Signature’s monthly subscription. Compare the included tools and separately priced setup below.
Zapla Follow-Through
A$399/month + GST
Unlimited users
Month-to-month subscription
Thryv Signature
A$560/month + GST
Published package price
Six-month initial term
Subscription prices only. Zapla requires Guided Launch from A$1,997 + GST. Usage and optional services are additional. Package inclusions differ.
Subscription totals & plan details
Twelve months of the named software subscriptions. Setup, usage and optional services are additional.
AUD subscription totals, excluding GST, setup and usage.
Subscription
Zapla Follow-Through
Thryv Signature
12 monthly payments
Zapla Follow-ThroughA$4,788
Thryv SignatureA$6,720
With Signature’s annual option
Zapla Follow-ThroughA$4,788
Thryv SignatureA$5,712
Signature’s annual option displays A$476/month equivalent, or A$5,712 for twelve months, with a twelve-month initial term. Payment timing is set out in the order. Zapla is A$161/month lower than monthly Signature or A$77/month lower than its annual equivalent. These are subscription differences, not total-cost savings. Zapla Guided Launch is required and additional, from A$1,997 + GST. Thryv’s current pricing page advertises free onboarding. Custom implementation and optional services should be assessed separately. Thryv’s Australian terms provide for annual renewal after the initial period, with cancellation of a renewed period on thirty days’ written notice and a refund of unused prepaid fees.
Zapla’s subscription is A$4,788 + GST for 12 months at today’s price, before usage and extras.
What does Guided Launch cover?
Guided Launch turns the software into an agreed setup for your business. It is required and priced separately from the subscription.
Agree the process. Choose the enquiries, quotes or bookings to follow up, and agree what moves from your current tools.
Build and connect. Configure the agreed CRM, inbox, forms, calendars and first follow-up automations. Follow-Through’s standard launch scope includes up to 5,000 clean contacts, two pipelines, three forms, two calendars and three automations.
Test and train. Test the agreed setup, run one training session and take the first version live. These quantities describe implementation work, not software capacity.
Zapla communications usage, phone numbers, optional services and payment-provider fees are extra.
Which fits the way you work?
Zapla
Bring customer follow-up together.
Choose Zapla to recover missed calls, bring enquiries, quotes and bookings together, and configure the next follow-up for your team.
Thryv
Build your online presence.
Signature suits businesses prioritising directory visibility, social publishing, reviews and a professionally designed website.
A few practical questions.
Which Thryv package is compared?
Thryv Signature at A$560/month + GST, with a six-month initial term. Starter is a cheaper option for basic online visibility; Signature adds a professionally designed website and broader marketing tools.
What happens when I miss a call?
Zapla can automatically text the caller so they can reply while your team is busy. The conversation stays with the customer record for your team to follow up. Phone numbers and messaging usage are separate.
Does Thryv also offer CRM, invoicing and automation?
Yes. Thryv offers these capabilities across its product family. This page prices the Australian Signature package; it does not combine Business Center, Keap or other subscriptions into that price. Confirm the exact products and allowances in your Thryv order.
Is Zapla’s subscription cheaper?
Yes. Follow-Through is A$399/month + GST: A$161 less than Signature’s monthly rate, or A$77 less than its annual-equivalent rate. Required Zapla Guided Launch starts at A$1,997 + GST; subscription differences are not total-cost savings.
Does Zapla include marketing?
Growth adds campaign and social tools for A$699/month + GST in total, including Follow-Through. Signature already includes social scheduling. The packages provide different marketing capabilities.
Can I keep my website and move my customer data?
Yes. We agree how Zapla works with your existing website, check the available customer-data export and confirm what to migrate before work starts. Workflow, history and integration transfers are assessed within your agreed launch scope.
Is AI Receptionist included?
No. It is optional at A$199/month + GST, with setup from A$997 + GST. Voice usage is priced separately.
Am I locked into an annual Zapla contract?
No. Follow-Through has a month-to-month subscription. Required Guided Launch is priced separately.
Comparison details & sources
Checked 21 October 2026. Based on official vendor documentation and Zapla’s current offer.
Thryv Signature’s Australian offer versus Zapla Follow-Through. AUD subscriptions exclude GST, setup, usage and optional services. Features and service scopes differ. No additional Thryv products are added to Signature’s price. Starter is a cheaper option for basic online visibility.
Customer record