Give reception, sales and the owner the tools to follow up every enquiry. Shared inbox, two-way SMS, quotes, bookings and reviews, with unlimited users for A$399/month + GST.
One flat software subscription. Required setup agreed before you commit.
Why choose Zapla?
Add people without adding licence fees.
Give everyone handling customers their own login. Zapla stays A$399/month as your team grows, with unlimited stored contacts subject to fair use.
Keep the follow-up tools in your CRM plan.
Shared inbox, two-way SMS, missed-call text-back, reviews and website builders are included in Follow-Through. Numbers and communications usage are separate.
Zoho CRM Professional compared with Zapla Follow-Through.
Features
Follow-Through
Zoho CRMProfessional
Unlimited users
ZaplaIncluded
Zoho CRMNot included in the compared package or stated allowancePaid users
Shared email inbox
ZaplaIncluded
Zoho CRMNot included in the compared package or stated allowanceSeparate product
Two-way SMS
ZaplaIncludedIncluded¹
Zoho CRMNot included in the compared package or stated allowanceVia integration
Missed-call text-back
ZaplaIncludedIncluded¹
Zoho CRMNot included in the compared package or stated allowanceVia integration
Review management
ZaplaIncluded
Zoho CRMNot included in the compared package or stated allowanceSeparate product
Websites & funnels
ZaplaIncluded
Zoho CRMNot included in the compared package or stated allowanceSeparate product
Automation workflows
ZaplaIncludedUnlimited
Zoho CRMIncluded40 active / module
Unlimited pipelines
ZaplaIncluded
Zoho CRMNot included in the compared package or stated allowance10 pipelines
Unlimited contacts
ZaplaIncluded
Zoho CRMStorage limits
Forms
ZaplaIncluded
Zoho CRMIncluded
Online booking
ZaplaIncluded
Zoho CRMIncluded
Quotes & proposals
ZaplaIncluded
Zoho CRMIncludedQuotes included
Invoicing
ZaplaIncluded
Zoho CRMIncluded
Built-in business phone
ZaplaIncludedIncluded¹
Zoho CRMIncludedUsage extra¹
AI call answering
ZaplaOptional paid service
Zoho CRMNot included in the compared package or stated allowanceExternal service
✓ Included in the compared package. × Not included in the compared package or stated allowance. Integrations and paid extras are labelled; their costs vary. ¹ Phone numbers and communications usage are extra unless included in the stated allowance.
Zoho Professional includes sales emails and follow-up automation. Zoho Campaigns is a separate product; Zoho One and CRM Plus bundle marketing apps with their own allowances. Growth is A$699/month total, not an extra A$699 on top of Follow-Through.
Zoho Professional includes workflow rules, cadences and Blueprint, with separate limits. Zapla’s unlimited allowance refers to workflow count, not executions, messages or setup work.
Zoho One and CRM Plus bundle additional apps. Their inclusions are not mixed into the standalone Professional column. See bundle pricing below.
AI Receptionist is an optional paid service; setup and usage terms are separate. See pricing ↗
Feature details and plan notes
Unlimited users
Zoho CRM: Zoho charges per regular CRM user. Lower-cost Team User licences offer restricted access; this is not unlimited free access.
Zapla: Unlimited users, with no additional seat fees on the named plan.
Shared email inbox
Zoho CRM: Professional includes email integration and sharing. Zoho TeamInbox provides a separate collaborative shared inbox and CRM integration. Scope and subscription requirements differ; SalesInbox is not assumed equivalent to a collaborative team inbox.
Zapla: Shared inbox included; channels and initial configuration are agreed during launch.
Two-way SMS
Zoho CRM: Australian two-way texting is available through providers such as Guni SMS for Zoho CRM. Provider charges, configuration and message usage vary.
Zapla: Two-way SMS tools included. Phone numbers and message usage are separate. Bulk marketing campaigns are in Growth.
Missed-call text-back
Zoho CRM: Zoho documents missed-call workflow triggers. A suitable connected phone/SMS provider and configured workflow can support text-back. Exact provider, edition and workflow scope must be checked; no account-level setup was tested.
Zapla: Automatically send a text when your business misses a call.
Review management
Zoho CRM: Zoho Publish provides review management and connects review insights with CRM. It is separate from Professional and included in Zoho One subject to bundle limits. Detailed review-request and response capabilities are not assumed identical.
Zapla: Review management tools are included in Follow-Through.
Websites & funnels
Zoho CRM: Website and landing-page builders are not included in the standalone Professional CRM subscription. Zoho offers separate products and broader bundles. No additional subscription cost is assumed here.
Zapla: Self-service website and funnel-page builders included. Done-for-you website builds are separate.
Automation workflows
Zoho CRM: Professional includes workflows, cadences and Blueprint. Workflow rules: 80 per module, maximum 40 active per module; organisation maximum 2,500 rules, 2,000 active. Execution, action and sending limits are separate.
Zapla: Unlimited workflow count. Executions, communications usage and scoped done-for-you setup are not unlimited.
Unlimited pipelines
Zoho CRM: Professional includes 10 sales pipelines. The cross applies to unlimited pipelines, not pipeline management.
Zapla: Unlimited pipelines on both Zapla plans.
Unlimited contacts
Zoho CRM: Professional has a 10GB data-storage allowance across CRM modules for organisations with up to 200 users. Additional storage is available. This is not a marketing-contact subscription charge.
Zapla: Unlimited stored contacts, subject to fair use. Message usage is separate.
Forms
Zoho CRM: Web forms are included; edition-specific limits apply.
Zapla: Forms and surveys included.
Online booking
Zoho CRM: Calendar Booking is included. No separate Zoho Bookings subscription is assumed necessary for this named capability.
Zapla: Calendars and booking tools included.
Quotes & proposals
Zoho CRM: Professional includes quotes and CPQ. This does not imply identical proposal design, electronic signatures or document functionality.
Zapla: Quote and proposal tools included. Feature scope differs.
Invoicing
Zoho CRM: Professional includes invoices and inventory modules. This is not a claim that either plan replaces accounting software or includes payment-provider fees.
Zapla: Create and send invoices from your CRM.
Built-in business phone
Zoho CRM: Zoho CRM offers Twilio-backed built-in telephony, including number purchase, incoming routing and outbound calls. Numbers, credits and usage are charged separately. A separate Zoho Voice subscription is not assumed mandatory.
Zapla: Business phone access included; numbers and usage are charged separately.
Database reactivation
Zoho CRM: Existing contacts can be re-engaged through CRM workflows and cadences. Bulk marketing products and connected messaging services have their own scope and charges.
Zapla: Database reactivation tools included in Growth, not Follow-Through. Sending and separately managed campaign services are extra.
Email campaigns
Zoho CRM: Zoho Campaigns is a separate product with free and paid tiers. The published free tier includes 2,000 contacts and 6,000 emails/month. CRM sales emails and campaign records are different from marketing campaign tools. Zoho bundles may include Campaigns.
Zapla: Email campaign tools included in Growth. Sending usage is separate.
Bulk SMS campaigns
Zoho CRM: SMS campaigns use connected providers. This row compares SMS campaigns; Zoho CRM’s native WhatsApp messaging and separate credits are a different capability. Provider terms and sending usage vary.
Zapla: Bulk SMS campaign tools included in Growth. Sending usage is separate.
Social scheduling
Zoho CRM: Zoho Social and broader bundles provide social publishing tools. The CRM social integration should not be assumed equivalent to a full publishing scheduler.
Zapla: Social scheduling tools included in Growth. Supported channels must be connected.
AI call answering
Zoho CRM: Zoho Voice can route calls to external voice AI providers such as ElevenLabs or Retell via SIP. Separate service subscriptions, setup and usage apply. Deployment depends on the calling setup and supported providers.
Zapla: AI Receptionist is a separately priced service, not included in either CRM plan. Scope, setup and usage terms are confirmed separately.
Zapla’s subscription is lower from 8 regular Professional users billed monthly, or 13 billed annually. Add people without increasing Zapla’s A$399/month subscription. Setup and usage are separate.
1 person100 people
Zapla Follow-Through
5 people. Unlimited users included.
A$399/month + GST
Add people. Keep the same subscription.
Billed monthly. Required Guided Launch from A$1,997 + GST.
Zoho CRM Professional
5 regular CRM users
A$250/month + GST
5 × A$50 per regular user/month.
Billed monthly. No annual commitment.
Or A$160/month equivalent with annual billing.
Zapla includes your whole team.
Zapla includes the shared inbox, two-way SMS tools, reviews and website builders alongside your CRM. Compare the work your team needs to do.
AUD excluding GST, setup, usage and optional services. Features differ. Required Zapla Guided Launch starts at A$1,997 + GST separately. Each person is modelled with a regular CRM licence; restricted-access licences are explained below.
Compared plans, Team Users and price verification
Professional is the lowest standalone Zoho CRM edition with quotes and invoices alongside workflows and Calendar Booking. It also includes CPQ and Blueprint. This is a comparison of overlapping needs, not identical feature bundles.
Professional list pricing: A$50 per regular user/month billed monthly, or A$384 per user/year upfront, excluding GST. The Australian pricing page displays A$55 and A$35.20 including GST. Australian list prices rechecked 19 October 2026. Examples use the published regular-licence rates.
Team Users cost A$16/month or A$13/month equivalent annually, excluding GST. They can work within Team Modules but have restricted access to organisation modules, including record editing, ownership and manual emails. They are not interchangeable with full customer-facing CRM users.
Standard starts at A$30/month or A$20/month equivalent annually per regular user, excluding GST, and already includes workflows. Free CRM supports up to three users with restricted functionality.
Zoho One includes CRM plus TeamInbox, Bookings, Campaigns, Social, Sites and other apps. All-employee pricing is A$65/employee/month or A$55/month equivalent annually (A$660/year upfront). Every payroll employee must be licensed. Flexible-user pricing is A$145 monthly or A$125/month equivalent annually (A$1,500/year upfront). All exclude GST.
For five total employees, Zoho One costs A$325/month or A$275/month equivalent annually, excluding GST. It can be a cheaper way to buy several Zoho apps; included apps are not extra subscriptions.
CRM Plus Enterprise is A$97/user/month or A$80/month equivalent annually (A$960/year upfront), excluding GST. It bundles CRM, marketing, support and analytics. CRM Plus Starter has a more limited CRM feature set.
Zoho monthly billing uses twelve monthly payments; annual subscriptions are paid upfront. Each person is modelled with a regular CRM licence. Zapla uses twelve A$399 monthly payments. Required Guided Launch from A$1,997 + GST is additional. All subscription totals exclude GST, usage, optional products and services. Feature bundles differ.
Zapla’s subscription is A$4,788 + GST for 12 months at today’s price, before usage and extras.
What does Guided Launch cover?
Guided Launch covers the agreed initial import, configuration, testing and training. It is required, finite and priced separately. Workflow, history and integration transfers are assessed individually; extra work is agreed separately.
Agree the process. Choose the enquiries, quotes or bookings to follow up, and agree which data and tools to move or keep.
Build and connect. Configure the agreed CRM, inbox, forms, calendars and first follow-up workflows within the launch scope.
Test and train. Test the agreed setup and train your team before taking the first version live.
Zapla communications usage, phone numbers, optional services and payment-provider fees are extra.
Which fits the way you work?
Zapla
One customer workflow for the whole team
Choose Zapla when reception, sales and the owner need shared conversations, SMS, quotes and bookings, with an agreed first setup built and tested together.
Add users without increasing your software subscription.
Zoho CRM
A smaller sales team or a broader Zoho suite
Professional includes structured sales tools; Zoho One adds a broader suite of business applications.
Check which people need regular CRM access and whether restricted Team User licences fit the work they do.
A few practical questions.
Is Zapla cheaper than Zoho?
For regular Professional licences, Zapla has the lower software subscription from 8 users billed monthly or 13 billed annually. Zapla includes unlimited users for A$399/month + GST. Required Guided Launch is separate; features, usage and optional services differ.
Why compare Professional instead of Standard or Zoho One?
Professional is the lowest standalone Zoho CRM edition with quotes and invoices alongside workflows and Calendar Booking. It also includes CPQ and Blueprint. This is a comparison of overlapping needs, not identical feature bundles. Standard already supports workflows. Zoho One and CRM Plus include additional applications, so compare their bundle prices before buying separate apps.
Can I move from Zoho and keep existing tools?
We assess the data, workflows, history and integrations you want to bring across, then agree the migration scope and price before work starts.
Which plan includes marketing and AI Receptionist?
Growth includes everything in Follow-Through plus database reactivation, email campaigns, bulk SMS/WhatsApp campaigns and social scheduling for A$699/month + GST total. Required Guided Launch starts at A$2,997 + GST. AI Receptionist is an optional paid service. Sending, calling and phone numbers are separate.
Comparison details & sources
Checked 18 Oct 2026. Based on official vendor documentation and Zapla’s current offer.
Zoho CRM Professional versus Zapla Follow-Through, with one regular CRM licence per selected person. AUD display prices rechecked on 19 October 2026 are A$55/month or A$35.20/month equivalent annually, including local taxes. The comparison removes 10% GST: A$50/month or A$384/year upfront per user. Monthly billing has no annual commitment. Restricted Team Users have different access and are explained separately. Zoho One and CRM Plus are alternative bundles, not extra subscriptions added to this model. No hypothetical provider stack or Zoho setup fee is charged. Zapla required launch, usage and optional services are disclosed separately. Unlimited workflows refers to count, not unlimited executions or sending. Current account quotes and entitlements may vary.
Customer record